How to Build Your Personal Brand

3 min. read

Branding is the process of defining, visualizing, and communicating what makes you, your business, or your product stand out. Having a cohesive brand is very key in order for you to continue to build your network for either professional or business endeavors. Although building your brand takes time, here are the six steps that will help you build your personal brand.

Identify Your Brand

Understanding yourself in terms of your core values, your positioning/differentiating factors, as well as your voice will be a stepping stone in terms of understanding what type of content or solution that needs to be created that will convert. Some tips to get you started identifying your brand are:

  • What do you do?
  • What are your core values?
  • What makes you different from other people?
  • What is your why?

Brainstorm Your Content Ideas

Now that you've identified your brand, it's time to begin brainstorming your content ideas. Use the information and your interactions day to day to inspire you as well as do your research across different platforms to see what is trending as well as what people want to know more about

Plan Your Content

Now that you have your ideas, organize and categorize your content. Map each idea to 3-5 content pillars, or overarching themes of the content that you plan on talking about. Also set goals for your content so that you can best gauge what type of content that you want to create. Certain questions that you can ask yourself for each topic that you brainstormed:

  • Can I teach someone about this topic?
  • Can I inspire someone by sharing this story?
  • Can I spark conversation?
  • Can I entertain others?
  • Will this help me promote myself?

Create Content

Now that you've planned out your content, you can get started creating it. Choose one platform, either on social media or on your own blog, to start creating content and then start putting together the words and the visuals that will keep people engaged and wanting more.

Engage with your audience

Your content creation doesn't just end when you hit publish. Now it's time to start engaging with your peers or your followers and amplify their work so that you can start to build real and genuine relationships. This is going to help you expand your reach and have your content shared by more people.

Analyze Your Content

Now that the content has been created, the next step is to analyze how your content is doing. Certain things that you want to ask yourself are:

  • What worked really well? Did I expect it to go well?
  • What didn't work well?
  • What can I repurpose on a different format?
  • Am I hitting the metrics that I set to hit?

Steps 2-6 are going to repeat but that will help you establish consistency which will give you the brand recognition that you're looking for. If you're looking to get some assistance with building your brand apply to work with me 1:1 and we can get started.

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