he key to creating consistent content is to have a plan in place that helps you stay focused on what content to create that aligns to your brand values and your business goals. Behind every content plan is a powerful content strategy that describes the what your content will be, why you’re creating this content, and how your content will work out. If you’re wondering what makes up a powerful content strategy, keep on reading this blog post.
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The Building Blocks of a Powerful Content Strategy

The Building Blocks of a Powerful Content Strategy

The key to creating consistent content is to have a plan in place that helps you stay focused on what content to create that aligns to your brand values and your business goals. Behind every content plan is a powerful content strategy that describes the what your content will be, why you’re creating this content, and how your content will work out. If you’re wondering what makes up a powerful content strategy, keep on reading this blog post.

Behind every great piece of content is a powerful content strategy. When you have a powerful content strategy you can ensure that your content aligns with your brand values and business goals which will help you create content consistently. Ademusoyo shares how to build a powerful content marketing strategy that will attract new clients and help grow your audience. Content strategy, content strategy development, content marketing

Key Points

  1. A content strategy focuses on the planning, creating, distribution, and understanding of your content in how it relates to your business or your brand goals and values.
  2. Strategic content can be tied back to your brand values and business objectives
  3. You’re able to action on your content strategy through different content marketing channels like email, video, and social media.

What is a Content Strategy

A content strategy focuses on the planning, creating, distribution, and understanding of your content in how it relates to your business or your brand goals and values. It provides a framework for you to generate new ideas, map those ideas to a specific platform, before you begin creating a single piece of content. When you have a content strategy in place, you won’t overwhelm yourself with what to post because you already have a framework that narrows in your focus so that every piece of content that you have works together.

What is Strategic Content

There’s a big difference between regular content creation and strategic content creation. With regular content creation you’re mostly focused on primarily creating content and getting it published. With strategic content creation, you’re creating content that aligns to a bigger picture. With strategic content, you’re making sure it maps to your content pillars and you’re paying attention more closely to whether your content can be tied back to a specific business goal whether it be for brand awareness, engagement, or sales. With strategic content, every content piece has a purpose that ties back to a larger mission for your brand or your business.

It’s important to note that not all strategic content has to be strictly serious or that every piece of content needs to tie back to your business. It’s okay to have content pieces that are just for you to enjoy whether it be because you like creating that content or that you have something that you want to share that is just for fun. Having those fun and personal content pieces will help you connect deeper with your audience and can even help you have more fun with your content as you continue to create more of it.

The building blocks of content

Before we start creating content, it’s important that we understand what goes behind each piece of content that we create before it actually gets published for your audience to consume. Here’s how I break everything down:

1. Define Your Goal

What are you hoping to achieve once this content piece goes out? Are you looking to gain more followers or increase your brand awareness? Are you hoping to get more engagement with your post? Do you want this post to lead to more sales? Identifying the goal of your content should be the starting point of your content piece.

2. Map to your content pillars

Every piece of content should map to your content pillars, or your overarching topics that your brand or business talks about. In order to make sure that you stay focused when it comes to brainstorming new ideas or recycling old ideas.

3. Determine the content mood

Within each content pillar you’re going to have different moods that your content can fall under that will evoke a particular feeling to your audience. Your content should leave people feeling like they are either being:

  • educated
  • sold something
  • inspired
  • apart of the community
  • engaged.

Each content piece can fall in any combination of those above, but it’s important that you leave your audience feeling something.

4. Have a call to action

Within each piece of content you want to guide your audience to the next step. You can have direct calls to action such as “buy this product” or “grab this freebie”. You can also have more transitional call to actions such as “retweet”, “save this post for later” or “comment down below”. Your content is a stepping stone to your business offerings and having a mix of calls to action to get them there is important.

Now, you’re ready to start creating content and this part should be a breeze!

Behind every great piece of content is a powerful content strategy. When you have a powerful content strategy you can ensure that your content aligns with your brand values and business goals which will help you create content consistently. Ademusoyo shares how to build a powerful content marketing strategy that will attract new clients and help grow your audience. Content strategy, content strategy development, content marketing

The content strategy framework

To get started creating content and developing your content strategy, I want to take you through my 4 step framework that I use for myself and for my clients.

1. Establish Your Core Brand Identity

Before you can start serving others with your content it’s important that you understand who you are and what impact that you hope to have with your brand. When you are able to establish your own brand identity, you’re able to understand what type of content you need to create for your clients.

2. Understand your ideal audience

The next is to begin working towards identifying your ideal audience. When you identify and understand your ideal audience, you will get clear on who will resonate with your content and how they will resonate with each piece of content that you create. Start trying to identify your primary and secondary audiences, what pain points they have, and how your content can be a guide to help them with that solution.

3. Map your ideas to your content pillars

Now that you understand your ideal audience the next step is to outline your content pillars that would best serve them and start brainstorming content ideas. You can start your list of ideas first and then map them to your content pillars or vice versa it doesn’t matter! The important thing is you start to link these things together.

4. Pick a platform

There are so many different platforms on the internet that everyone can be successful creating content on. The important thing is that you stick to one and you continue to learn how to use that platform to the best of your abilities. Think of each platform as a tool to help further your brand mission and showcase your expertise. I recommend you pick a platform that you spend the most time on so that it becomes more natural to you.

How to create/develop a powerful content strategy

Now that you have a good understanding of what goes into a content strategy using my framework, here’s a step guide that will help you outline your own content strategy.

1. Define your goal

Understand what the purpose is for the content that you create and what you’re hoping to achieve through your content creation. Understand what your objectives are and what key performance indicators that you will be looking at to keep track of your progress.

2. Understand your ideal audience

When you understand your ideal audience you’re able to clearly identify how you can best serve your audience through your content and how you can directly speak to them

3. Create your content pillars

Outline 3-5 topics that will best serve your audience and help them reach their goals or can educate them on how to best solve their problems. Rotate between each of them throughout a given week. Learn how to create content pillars for social media here.

4. Brainstorm ideas

Come up with ideas that can map to your content pillars.

5. Pick a platform to start creating

Play to your strengths. Pick a platform that will allow you to get started quickly and can allow you to produce your best work.

6. Publish your content

Now that you’ve created it, it’s important you share it with others so that you can showcase your expertise.

7. Track and Analyze your content’s performance

See how your content is performing overtime. This will help you identify what content you should repurpose but can also help you track your growth overtime.

Behind every great piece of content is a powerful content strategy. When you have a powerful content strategy you can ensure that your content aligns with your brand values and business goals which will help you create content consistently. Ademusoyo shares how to build a powerful content marketing strategy that will attract new clients and help grow your audience. Content strategy, content strategy development, content marketing

Content marketing vs. Content Strategy

Content strategy and content marketing go hand in hand when it comes to your brand. You use your content strategy to identify what goal you want your content to serve and you use content marketing to actually drive that goal forward through organic forms of content. Examples of content marketing are:

  • Blog Posts
  • Ebooks
  • Infographics
  • Email
  • Video
  • Social Media

Often times, content marketing can be confused with content strategy however they are actually different.

Developing a solid content strategy isn’t a one size fits all and will continuously develop and improve as your brand evolves and develops overtime. If you would like some assistance getting your content strategy defined, apply to work with me.

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