Branding

How To Measure Brand Awareness: 3 tactics that work

Brand awareness is when a company or individual is the top of mind when it comes to your expertise. When it comes to your marketing, increasing your brand awareness should be one of your biggest goals when it comes to measuring if your content is working. While brand awareness can seem tricky to measure, there are some key tactics that will allow you to evaluate whether or not you’re in the right direction when it comes to your marketing. If you’re interested in learning more about how to measure your brand awareness, keep reading.
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How To Build Authority FAST | Personal Branding Strategy

In order to establish trust and build a sense of community amongst your following, it’s important to develop your personal brand in the online space. Through this you can build a sense of trust and commitment to your brand through your following and create loyal supporters that see the value in what you are offering and want to invest in it. If you’d like to know and understand how I continuously build authority through my five methods, keep reading.
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Brand Strategy Development For Small Businesses

Your brand strategy is the long-term vision for your company that will attract new and repeating customers and clients. Oftentimes people think that they’re brand strategy is your colors and logo, however, it goes beyond that. Your brand strategy should shed light on who you are as an individual and the impact that you want to have within your industry. If you’re wondering how to develop your brand strategy, keep reading.
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Brand Messaging Mistakes: Why Your Dream Clients Aren't Buying

Your brand is going to be how you craft and tell your story. But your content is going to be how you sell it, it's time for you to make sure that your brand messaging aligns to the content that you create. You may have a premium offer, but your dream clients don't know about it. In this video, we're going to be talking about some of the mistakes that you might making with your branding and what you can do in order to fix it.
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The Purpose of Brand Storytelling in Marketing

Brand storytelling allows you to tell a story that connects your brands values and emotions to your audience that allows you to connect to your audience in a way that evokes emotion and sparks question. When you’re able to build a brand story that showcases what you do and your values, your audience has a clear way to connect with you which can eventually convert to your audience. If you’re wondering why you need an impactful brand story to go alongside your marketing, keep reading.
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3 Social Media Strategies for Monetizing Personal Brands Online

Figuring out and trying to understand the latest Instagram algorithm can honestly be really frustrating. But there are some things about Instagram that will always remain tried and true. In this video, I'm going to teach you the different Instagram hacks that you can use today to lead to better engagement and more sales.
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6 Ways To Monetize Your Personal Brand Online In 2022

We're all about getting the bag and 2022. And I'm here to make sure you do it strategically and alignment to your values. In this video, we're going to be talking about the ways that you can monetize your personal brand. By the end of this video, you'll have five money making tips that you can implement today
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A Beginner's Guide To Brand Building

When you focus on building an impactful brand alongside building a business, you create the foundations to success. Building your brand is not an overnight process, but rather a continuous and ongoing process that requires strategy. In order to truly communicate effectively to your target audience, you've got to develop a strong brand message. If you're interested in learning the fundamentals of building and strengthening your brand, keep reading.
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Attracting Your Dream Clients Through Emotional Branding

Building a brand is not something that happens overnight. It requires you to take the time to truly understand your audience to be able to not only attract them but to also connect and nurture them until you get the sale. The best and most effective way to successfully attract your dream clients is through having a brand that connects to your ideal clients emotions. How do you appeal to your clients emotions? Simply put, it's through emotional marketing. If you're wondering what emotional marketing is and how you can leverage it for your audience, keep reading.
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Why Clarifying Your Brand Message is Important

The most important part of your branding, is your brand messaging. Understanding your brand messaging allows you to create a pathway for your customers to understand the problems that you wish to solve and how they can go about solving them. When you have a clear and concise message, the opportunities for you to grow and scale your business and attract your dream clients are unlimited. In my opinion, before you focus on and invest in a logo or a website, you should really work on solidifying and clarifying your brand message. Here are my 4 reasons why clarifying your message is importing to continuing to grow and scale your business.
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