Marketing

How To Create a Content Marketing Plan

If you're running a business, you know that marketing is important. But what many business owners don't realize is that content marketing is a key component of a successful marketing strategy. Content marketing is a process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience that will be your biggest supporters as well as customers. This blog post is going to cover how to write a content marketing plan that maps to the goals of your business.
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What is the Role of a Content Strategist?

In today’s world, Content is King when it comes to building a brand and making money online. Investing in content marketing allows you to increase your brand awareness, build authority, and increase sales for your business. Because of this, there is a huge demand for people who can create and manage content. This is where the role of a content strategist comes into play. A content strategist plans and oversees the creation of content for a business. This blog post will cover the role of a content strategist as well as the significance of having one within your business.
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What is a Lead Magnet? 3 Ideas To Convert Followers Like Crazy

When it comes to building out your marketing system for your brand or business, having a lead magnet is a great way to measure how your content is performing. A lead magnet is a a free item that you give in exchange for a potential customer’s contact details. While creating a lead magnet can be easy to setup, creating a lead magnet that can convert new leads needs to work systematically. If you’re looking to learn more about what it takes to convert your followers or subscriber into your marketing funnel, keep reading.
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The Building Blocks of a Powerful Content Strategy

The key to creating consistent content is to have a plan in place that helps you stay focused on what content to create that aligns to your brand values and your business goals. Behind every content plan is a powerful content strategy that describes the what your content will be, why you’re creating this content, and how your content will work out. If you’re wondering what makes up a powerful content strategy, keep on reading this blog post.
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My Process For Creating Consistent Content On Social Media in 2022

In order to successfully build your brand online you have to get consistent with your content. Often times many business owners desire consistency but the process to getting there is often the hardest part. If you want to find out my process for creating consistent content that not only attracts but converts my audience, continue reading.
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How Many Content Pillars For Social Media Do You Need?

The best quality content is content that has come from a place of innate creativity. The best way you can do that is to provide yourself a bit of a framework to get those brainstorming juices flowing in a way that is structured and purposeful and your content pillars do just that. If you’d like to know and understand the exact same content pillar strategy that I use for my client’s content keep reading.
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5 Ways For Building Trust Through Content Marketing

Building trust with your audience is one of the best things that you can do to growing your business. A big way to do that is through your content marketing efforts. Not only can building trust increase your sales and attract your dream clients, it can also be instrumental in building community. If you’re interested in the five ways that you can build trust amongst your audience through your content marketing keep reading.
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The Ultimate Marketing Mistake: I Didn't Listen to My Audience and Guess What Happened...

Mistakes happen all the time and they can be really great learning moments for you and your business. In today's video, I'm going to be chatting about one of the mistakes I've made, and what I've learned from it.
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How to Track Your Social Media Marketing KPIs and Goals for 2022

Content is king, but data is queen. If you want to hit the goals for your business, you have to start tracking. Keeping track of those goals will allow you to set a vision for your business and will help you zero in your focus when it comes to the New Year. In today's video, you're going to learn what KPIs are, and how to set and track them throughout the year.
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How to Make A Social Media Content Calendar With Notion

When it comes to creating content consistently. Not only do you need to have a content strategy, but you also need to have an organizational strategy as well. Otherwise, you're just gonna burn yourself to the ground. A good organizational system is going to make your content creation process a lot smoother than just having a content creation strategy. In today's video, I'm going to show you how to create your own social media calendar using my favorite app ever Notion
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