Marketing

The Building Blocks of a Powerful Content Strategy

The key to creating consistent content is to have a plan in place that helps you stay focused on what content to create that aligns to your brand values and your business goals. Behind every content plan is a powerful content strategy that describes the what your content will be, why you’re creating this content, and how your content will work out. If you’re wondering what makes up a powerful content strategy, keep on reading this blog post.
Read

My Process For Creating Consistent Content On Social Media in 2022

In order to successfully build your brand online you have to get consistent with your content. Often times many business owners desire consistency but the process to getting there is often the hardest part. If you want to find out my process for creating consistent content that not only attracts but converts my audience, continue reading.
Read

How Many Content Pillars For Social Media Do You Need?

The best quality content is content that has come from a place of innate creativity. The best way you can do that is to provide yourself a bit of a framework to get those brainstorming juices flowing in a way that is structured and purposeful and your content pillars do just that. If you’d like to know and understand the exact same content pillar strategy that I use for my client’s content keep reading.
Read

5 Ways For Building Trust Through Content Marketing

Building trust with your audience is one of the best things that you can do to growing your business. A big way to do that is through your content marketing efforts. Not only can building trust increase your sales and attract your dream clients, it can also be instrumental in building community. If you’re interested in the five ways that you can build trust amongst your audience through your content marketing keep reading.
Read

The Ultimate Marketing Mistake: I didn't listen to my audience and guess what happened...

Mistakes happen all the time and they can be really great learning moments for you and your business. In today's video, I'm going to be chatting about one of the mistakes I've made, and what I've learned from it.
Read

How to Track Your Social Media Marketing KPIs and Goals for 2022

Content is king, but data is queen. If you want to hit the goals for your business, you have to start tracking. Keeping track of those goals will allow you to set a vision for your business and will help you zero in your focus when it comes to the New Year. In today's video, you're going to learn what KPIs are, and how to set and track them throughout the year.
Read

How to Make A Social Media Content Calendar With Notion

When it comes to creating content consistently. Not only do you need to have a content strategy, but you also need to have an organizational strategy as well. Otherwise, you're just gonna burn yourself to the ground. A good organizational system is going to make your content creation process a lot smoother than just having a content creation strategy. In today's video, I'm going to show you how to create your own social media calendar using my favorite app ever Notion
Read

The Main Reason Why Your Content Marketing Strategy Is Trash

The problem is your content strategy is not good. At all! We need to change that quickly! We need to build your SEO on your content to get you ranking and getting noticed! I'll break down how to improve content marketing for beginners and help with planning your content strategy with some content marketing tricks that you'll love! So watch this video and let's learn how to create some good content!
Read

My Content Marketing Strategy For Personal Brands In 2022

If you don't have a content marketing strategy for your personal brand then you're missing out on some serious exposure! In this video, I'll break down who to build a content marketing strategy and provide you with the framework you need to get started. All it takes for you take a moment and sit back and take notes because I'm gonna give you all the content marketing strategy essentials!
Read

How To Create Content Pillars for Social Media

Content Pillars are a group of 3-5 key themes that your content is consistently focused around. They are essential to streamlining your content, while ensuring that it remains relevant, purposeful and aligned with your overarching business goals. Additionally, content pillars help your audience to navigate through your content as they can understand the type of content you create and whether it is relevant to them. If you want to know how to create content pillars that position yourself as an expert in your niche, keep reading.
Read