Social Media

The Building Blocks of a Powerful Content Strategy

The key to creating consistent content is to have a plan in place that helps you stay focused on what content to create that aligns to your brand values and your business goals. Behind every content plan is a powerful content strategy that describes the what your content will be, why you’re creating this content, and how your content will work out. If you’re wondering what makes up a powerful content strategy, keep on reading this blog post.
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How to Use Notion for Content Management

The key to being consistent with your content is not only focused on creating content multiple times a week. It’s also about having a system that allows you to organize and manage your content on a consistent basis. I do all of this digitally using on of my favorite apps in the world, Notion! If you’re interested in learning how I manage my content in Notion and how you can manage your content as well, keep reading.
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My Process For Creating Consistent Content On Social Media in 2022

In order to successfully build your brand online you have to get consistent with your content. Often times many business owners desire consistency but the process to getting there is often the hardest part. If you want to find out my process for creating consistent content that not only attracts but converts my audience, continue reading.
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How Many Content Pillars For Social Media Do You Need?

The best quality content is content that has come from a place of innate creativity. The best way you can do that is to provide yourself a bit of a framework to get those brainstorming juices flowing in a way that is structured and purposeful and your content pillars do just that. If you’d like to know and understand the exact same content pillar strategy that I use for my client’s content keep reading.
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How to Track Your Social Media Marketing KPIs and Goals for 2022

Content is king, but data is queen. If you want to hit the goals for your business, you have to start tracking. Keeping track of those goals will allow you to set a vision for your business and will help you zero in your focus when it comes to the New Year. In today's video, you're going to learn what KPIs are, and how to set and track them throughout the year.
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How to Make A Social Media Content Calendar With Notion

When it comes to creating content consistently. Not only do you need to have a content strategy, but you also need to have an organizational strategy as well. Otherwise, you're just gonna burn yourself to the ground. A good organizational system is going to make your content creation process a lot smoother than just having a content creation strategy. In today's video, I'm going to show you how to create your own social media calendar using my favorite app ever Notion
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3 Social Media Strategies for Monetizing Personal Brands Online

Figuring out and trying to understand the latest Instagram algorithm can honestly be really frustrating. But there are some things about Instagram that will always remain tried and true. In this video, I'm going to teach you the different Instagram hacks that you can use today to lead to better engagement and more sales.
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How To Create Content Pillars for Social Media

Content Pillars are a group of 3-5 key themes that your content is consistently focused around. They are essential to streamlining your content, while ensuring that it remains relevant, purposeful and aligned with your overarching business goals. Additionally, content pillars help your audience to navigate through your content as they can understand the type of content you create and whether it is relevant to them. If you want to know how to create content pillars that position yourself as an expert in your niche, keep reading.
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The Fundamentals of a Successful Social Media Campaign

Although many business owners shy away from inorganic methods in marketing, social media campaigns are a super effective to drastically catalyze brand awareness, traffic and sales. With social media campaigns you are able to increase your brand awareness and attract new customers that you ideally want to serve don't have to be a waste of time or money, so it's important that an effective strategy is put in place to produce the best outcomes. If you're keen to find out how to build a successful social media campaign, keep reading.
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4 Ways to Engage with Your Audience

Social Media is meant to be conversational. Your conversations do not come to a halt after you post your content, they should be ongoing. However, it can be difficult to truly connect with your audience and grasp the marketing strategies. In order to take cold and unaware followers to hot and ready leads and clients, it takes conversation on a personal level. Here are my 4 tips on how to engage with your audience.
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